What would you do if you were a natural henna artist in a community where chemical pastes were not only accepted but preferred by clients? How would you tackle the challenge of educating your market about the dangers of chemical pastes, the benefits of natural henna, and how to distinguish between the two? Would you know how to connect with your market and teach them about natural henna without offending? Hennapreneur Shirley Jayaseelan of Shirley’z Henna Artwork in Kuala Lumpur, Malaysia faced these exact challenges - and built a thriving business in the process.Read More
Face painting. Balloon twisting. Aerial arts. Trapeze. Stilt walking. We all know and understand the gamut of full blown circus arts. And henna? Gina Wolfe is bringing it all together under the umbrella of her entertainment company, LunaTrix Arts, based in Columbia, SC. The secret to the success of her business is simple: harness your community.Read More
What if someone were to tell you that you could put your child through university with income from your henna business? Would you believe it to be possible?
Mandy Roberge, the founder of Wicked Good Henna in Massachusetts, USA not only believes it’s possible, she’s making it happen - and in a way that you might not suspect - but it didn’t start that way. The artist, who started her business nearly seven years ago, recalls that initially her motivation for working with henna was to do something that she could both enjoy and do on her own terms.Read More
Can I be honest with you? I mean full-frontal, filter-free, #sorrynotsorry honest?
I’m sick and tired (to death) of hearing henna artists complain about not being able to make money with their craft.And also, because I don’t believe in delivering rants without offering suggestions for improvement, today I’m breaking down three things that you need to stop doing right now.
Once you’ve decided that you’re ready to take your henna skills from hobby to a legitimate business, writing a business plan becomes strongly recommended. Business plans are extensive living documents that accompany a business from its inception through its lifetime, providing guidance and clarity for the business owner. Today we’ll be covering three key components of an effective business plan that are often overlooked by henna artists.Read More