Hennapreneur
 
 
 

Hennapreneur PRO

The ultimate comprehensive education, resources, and community suite for smart, ambitious henna professionals who want to make bank with their art

 
 
 
 
 
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You define that success by the independence, impact, identity — and yes, money — that your henna business brings you.

You’re passionate about mastering your art.

You’re dedicated to serving your clients with excellence.

You’re hardworking, ambitious, and so deserving of all the wins, respect, and acknowledgement that comes along with it.

And yet…

Growing your henna business isn’t going quite according to plan.

If you’re being honest with yourself, you feel kind of stuck.

You spend your day balancing life’s obligations all while trying to improve your craft, book more clients, and get dinner on the table.

When your head hits the pillow at the end of the night, you’re absolutely exhausted.

Before closing your eyes, you remember that you didn’t have time to practice henna today, you still need to update your Instagram, and if you don’t bring in some new clients this month, things are going to be tight.

Like salt to the wound, you look around and realize that there aren’t many living examples of henna professionals embodying your dream made reality — much less ones who look like you.

You’ve heard one too many times that it’s impossible to survive (let alone thrive) on your art.

You’re so tired of the uncertainty that accompanies you on this lonely journey of building a henna business. It makes you wonder if what you want is achievable at all.

(And if it is, what does it even look like?)

You know that you’re deeply called to this work, but you feel like you’ve gone as far as you can go on your own.

And one thing is for sure:

you’re working way too hard with way too little return.

 
 
 

At Hennaprenuer, we believe that you deserve to be well paid for your art — and we teach you exactly how to build a profitable business without sacrificing your life.

“I'm on a roll. I raised my rates. I had 2 appointments yesterday back to back. An hour and a half work = $230 (including tip). Probably the most I’ve made in the shortest amount of time.”

— Christine N., MindBody Henna

 
 
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If you’re struggling to make it work in your business — the problem isn’t you.

did you know that female entrepreneurs…

 
 

…are often not taken seriously by their communities?

Women-owned business owners are subject to additional scrutiny due to gendered assumptions about the markets they are serving.

This lack of support can be incredibly demoralizing.

Source: ‘Beyond the Bucks’ Report, Bank of America, 2019

 
 

…Typically do not generate enough income to represent a living wage?

And especially if they are women of color.

In fact, the average revenue of Black female entrepreneurs represents a whopping 83% less than the total average revenue of all woman-owned businesses.

That’s $0.17 to every $1.00 earned of all woman-owned businesses.

Source: The State of Women-Owned Businesses, American Express, 2019

…experience unfair economic disadvantages?

Women entrepreneurs face quantifiable, ongoing challenges in securing capital funding, limiting their ability to grow and expand.

The lack of capital means they must plan for, and incorporate, organic growth, which is typically a slower process and more difficult to manage.

The most popular industries among women typically generate lower revenue than other industries, that can be a real challenge.

Sources: Beyond the Bucks’ Report, Bank of America, 2019, The State of Women-Owned Businesses, American Express, 2019

 
 

…don’t have access to the connections they need?

As business success has typically been based on “who you know” and not “what you know,” women entrepreneurs often experience limited, gender-based business relationships — creating less access to strategic connections and quality mentors.

Source: Beyond the Bucks’ Report, Bank of America, 2019

 
 

…and as an artist, it’s that much more challenging.

The average revenue for artists is under $50,000 per year — and this doesn’t account for gender- and race-related disparities.

Source: U.S. Bureau of Labor Statistics, 2019

 
 
 
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So, how can you succeed despite these odds?

Well, for starters, it's time you stopped...

• Feeding into the cultural and societal bullshit that keeps you playing small in your business,

• Pretending that having the prettiest designs is enough to attract and retain clients; and,

• Chasing Insta-fame as if it equals dollars in your bank account (#spoileralert: it doesn't)

...Oh, and while we’re here:

It’s high time you stepped into your CEO shoes in your life and business, too.

The good news?

You don’t have to do it alone.

 
 
 
 

STOP TRYING TO RE-INVENT THE WHEEL, FRIEND.

We’ve got the STRATEGIES AND FRAMEWORKS To remove THE GUESS WORK AND FAST-TRACK your business to five figures and beyond.

 
 
 
 

Want to wake up to payment notifications in your email and new bookings on your calendar without having to jump through hoops for them?

henna artists just like you have made this their reality while working with us — And you can, too!

 
 
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If you’re a smart, ambitious henna artist who wants to make serious money moves with their art, then HENnAPRENEUR PRO IS the program you.

 
 
 

When you join us inside…

You’ll learn the strategic marketing, operational, and practical skills you need to make more money with your art.

You’ll develop the business savvy you’ve been craving to run your business confidently.

You’ll share space with a generous and uplifting community of hennapreneurs who believe in collaboration and want to see you succeed.

You’ll unpack whatever mental baggage is keeping you from stepping fully into the best iteration of you — both in life and in business.

You’ll hone in on the mastery of your craft, further defining the unique signature style that’ll keep your clients coming back.

You’ll be provided with the tools, formulas, resources, and templates you need to launch, grow, and scale a profitable henna business.

You’ll see more revenue in less time, while attracting clients who you absolutely adore — and you won’t have to sacrifice your life, family, or sanity in the process.

 
 

HENNA DESIGNING INTENSIVES • BUSINESS + MINDSET COACHING • BRANDING, MARKETING, AND OPERATIONAL STRATEGIES • SUPPORTIVE COMMUNITY

inside you’ll learn how to harness your henna skills and turn them into a cash-generating asset — fast.

 
 

 Premier professional education

access to all three of Hennapreneur’s signature programs — your ultimate roadmap to success

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Mixology & Basic design

THE EVERYTHING-YOU-NEED-TO-KNOW COURSE FOR HENNA ARTISTS

The most complete, comprehensive henna course aspiring henna artists. Start here to learn how to craft your own signature henna paste, the secrets to achieving rich stains, the fundamentals of design composition, and more. You’ll leave this course with expert level comprehension of henna safety, the chemistry or henna, and a robust understanding of the history of henna in a global context.

 
 

 

What to expect in mixology & basic Design:

 

The design lab

YOUR HENNA CONFERENCE IN A BOX:
CURATED ONLINE HENNA CLASSES TO BUILD YOUR SIGNATURE STYLE

This is the intensive that you’ve been waiting for to level up your henna designing skills, created for the henna artist who is ready to unlock their artistic potential and step fully into their creative agency. With a collection of in-depth, curated design classes at your fingertips, The Design Lab prepares you to work with clients more confidently — creating stunning designs that wow them every single time — through improved technical skills and an expanded design repertoire.

 
 

 

What to expect in The Design Lab:

 

The Accelerator

THE PREMIER BUSINESS PROGRAM FOR ambitious and values-driven HENNA PROFESSIONALS

The Accelerator is a rigorous 100-day business program for high-aspiring henna artists. The only program of its kind, the Accelerator is action-centered and results-focused. Comparable to an MBA, the program guides you through the most effective steps of building a business that is both profitable and sustainable including branding, marketing, and operational strategies. Inside you’ll receive the step-by-step direction that you need to launch or scale your henna business with clarity and a killer competitive edge.

 
 

 

What to expect in The Accelerator:

 
 

imagine having a henna business that is so streamlined and supportive of your lifestyle that you’re making money while on vacation.

(‘Cause that’s exactly what you’ll learn to build inside of hennapreneur pro.)

 
 
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73% of hennapreneurs make new bookings* within the first 30 days of joining our program.

*And/or sales, if they sell henna products, as well.

 
 
 

41% of engaged participants open their own brick-and-mortar location within a year of working with us.

(Yes, even during the pandemic!)

 
 

58% of engaged participants go on to establish henna studio spaces after completing the Accelerator, our signature business program.

 

And as if that weren’t enough…

All engaged participants in Hennapreneur PRO report having:

• More eyes on their business both Facebook and Instagram,

• More ease in attracting their perfect client with their marketing,

• More structure and organization in their business,

• More deeply developed design skills and ability to serve more clients,

• More money in the bank made exclusively from their art,

• More “work-life harmony” yielding a better quality of life; and,

• More overall confidence both in themselves and their brands.

 
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personalized, Elite Coaching & consulting with leading industry expert

…because we all know thhat one size very rarely fits all.

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premium business mentorship

INDUSTRY-DEFINING, PROFIT-focused STRATEGIES customized to your unique journey TO transform your big, audacious goals into the tangible, successful business you deserve

Take your business’ growth even deeper with the personalized guidance of a mentor who has been there, seen that, and offers an arsenal of professional experience when you need it most. Our team is present to guide you through the specifics of growing a profitable henna business that works with your lifestyle. With this direct support, you’ll map and execute your current projects, celebrate your exciting wins, and keep a pulse on your strategic goals so that you’re constantly advancing towards success while remaining aligned with your purpose.

 
 

 

What to expect from business mentorship:

 

Transformational personal development

CONTINUOUS, HIGH-LEVEL COACHING TO UPGRADE YOUR MINDSET, BOUNDARIES, AND SELF-LEADERSHIP SKILLS TO MATCH YOUR shiny, NEW DREAM BUSINESS 

Discover a level of confidence you didn’t know you had, and receive holistic support that acknowledges your unique values, story, and strengths in mindset coaching. As the conduit of your own success, your well-being is paramount — and you deserve to be seen for your whole self. Building a business requires both mental and emotional fortitude as you expand beyond the limits of your current comfort zones. Increase your stamina for growth in the ways that matter most so that you can take the inspired, confident action that yields the results you’ve been craving.

 
 

 

What to expect from mindset coaching:

 

Generous, strategic Support at every stage

From planning sessions to cutting-edge masterclasses and the day-to-day resources you need in between, our programming is here to support your business at every stage of growth

Imagine being supported in direct proportion to the action you’re taking every step of the way. Our team is excited to match your energy in that way, friend. We offer additional curated strategic resources based on our students’ developing needs. Whether you’re a newbie who is just going pro with your craft or a seasoned henna professional who is aiming to clear six-figures consistently, you’ll receive the support you need today to best prepare you for your most promising tomorrow.

 
 

 

What to expect from our additional support:

 

Sound too good to be true?

Yeahhh… She thought so, too.

Now she’s booking clients with ease thanks to the systems she learned inside of hennapreneur Pro!

“you never would’ve convinced me that this was going to happen!”

— Alyssa C., The Glitter Bee

 
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all the tools for your success, handed to you on a silver platter.

The strategies, systems, and frameworks taught inside of the program have been proven effective over and over again.

Our students' results speak for themselves.

Give us the 12 months.

Show up and do the work.

Your life and business will change.

If you’re a henna artist at any level — even if you’re in the beginning phases of your henna journey — and you want to build a profitable business, Hennapreneur PRO is the program that you can’t find anywhere else… and exactly where you belong.

 
 

Brought to You by the Artist Featured in

 
 

Plus, a phenomenal community of like-minded, highly ambitious hennapreneurs like you

no more crowd-sourcing feedback from unqualified randos in that public fb group, friend.

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THe Inside Circle

Ongoing Accountability, goal-driven collaboration, and genuine connection in a rich, supportive container of your peers

“The company you keep is a reflection of who you are — and who you want to be.” This rings true in both life and business, and we aim to give your circle an instant upgrade as soon as you join the program. Immerse yourself in The Inside Cirle, our private community of like-minded hennapreneurs who take their art, business, and legacy as seriously as you do, while you make moves towards your big, audacious goals.

 
 

 

What to expect from the community:

 

 

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so we’re clear about the culture of our community…

(Perhaps you can relate?)

 

Hennapreneurs are dedicated to becoming well-rounded experts in their craft.

You don't limit yourself to learning to draw that paisley and call it done.

You're passionate about understanding the intricacies of henna safety, the chemistry behind the art, and the nuance of its historical uses.

 

Hennapreneurs invest in their personal and professional growth.

You recognize when you have a gap in your knowledge, and you empower yourself to fill it.

You're willing to bet on yourself because you know that investing in yourself always results in a win.

 

Hennapreneurs have strategic systems for attracting clients and booking out their services.

You aren't winging it in your business.

You are intentional about attracting the right clients to your favorite offerings and making it super easy for them to pay you for your services.

Rihanna would be proud.

 

Hennapreneurs value themselves and are unapologetically ambitious.

You know that your time, energy, and art are all valuable contributions to the world.

You believe that your impact on your family, community, and clients matters.

You command respect, hold yourself to the highest standards, and work with integrity.

 

Hennapreneurs know that the fastest way to success is with a supportive and collaborative community network.

You believe that the people we surround ourselves with are the biggest influence on our behavior, attitudes and results.

You appreciate sharing space with people who will inspire, encourage, and push you.

 
 
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If you’re screaming “yaaaasssss!!!” to all of the above, then you're going to love working with us — and we'd love to have you!

(…but maybe there’s that voice in your ear saying, “Oh my gosh, they sound amazing! I’m not sure if I’m ready to mix it up with them!”)

If you’re wondering if you’re the right fit, let us help you out.

WE'RE LOOKING FOR HENNA ARTISTS WITH THESE QUALITIES:

 
 
  • You approach henna as a professional. You desire to own and operate a viable, legitimate business.

  • You agree that your actions must align with your aspirations, and you’re ready to put in the work it takes to reach your goals.

  • You want to network and share community with high-aspiring industry peers around the world.

  • You want to leave the world better than you found it, and you know that your art is part of this contribution.

  • You are open to being challenged and stretched. You’re excited to push the limits of your comfort zone.

  • You want to make more money in your henna business. You know that financial security is important, and you’re unapologetic about your money-related desires.

  • You don’t want to be the smartest person in the room. Instead, you want to surround yourself with high-achieving people with high-quality mindset, unshakeable ambition, and hella good vibes.

  • You have a great sense of humor, a “let’s do this” attitude, and a strong GIF game.

  • You believe that #BlackLivesMatter. You understand that as a professional in an ancestral ethnic art, you have a duty to promote education and industry-wide equity.

 

If that's you, then you’re going to fit right in!

 
 
 
 
 
 

Apply to join Hennapreneur PRo!

Ready to get to work?!
We’d love to learn more about you, your business, and your big, audacious goals!

 
 
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Hands down, the best investment you can make in your henna business right now.

Imagine having a client tell you that the reason she chose you over your competitors is because of what you built inside of this program.

“[my client] named off all the things that hennapreneur pro taught us — That’s how I got this client! all of the things you had me [do] in the pro system landed me this client.”

— Gina w., ZIBA HENNA

 
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Our mission is to help henna professionals to launch, grow, and scale their businesses into gainful 6-figure-generating machines.

 
 
 
 
 

ABOUT HENNAPRENEUR

Hennapreneur is the leading professional resource for henna artists, specializing in business, marketing, and technical skill development.

Hennapreneur was founded by Chelsea Stevenson, a professional henna artist and powerhouse business strategist based in Baltimore, MD.

Chelsea began working with henna in 2011, and transitioned into her role as a full-time henna artist in late 2014. Serving as a featured instructor at a number of the top henna conferences in the world, she quickly became recognized as a valuable thought leader and educator in the henna industry, focusing her efforts on empowering her peers with practical marketing and operational strategies.

Through top-notch digital resources, Chelsea teaches both budding and seasoned henna artists around the globe to launch, grow, and scale their henna businesses.

Today she's the most celebrated henna professional in her city, serving over 800 clients per year, a homeschooling mother of three, and highly sought after consultant for niche creative and service-based businesses.

 
 
 
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Progress Report June 2019 - Mamta R.
Hennapreneur
Progress Report June 2019 - Christine N.
Hennapreneur
 
As a relatively new henna artist I’m always looking to learn new skills and find out what I may be missing and Chelsea has been A-M-A-Z-I-N-G!! Even though I live like a million miles away in Scotland I try and catch all her lives as much as possible and as well as a wealth of knowledge she cracks me up, her laughter, her banter her authenticity is unreal!!

No question is ignored and she truly cares about all the other henna artists out there and pushes us to be our best and always learn! I absolutely love being part of this community, so glad I came across, thank you from the bottom of my heart xx
— Shab A.D., Member of The Design Lab
 
 
Chelsea has been very attentive to my questions and responded with well thought out and easy to understand answers. She always wants to make sure we “get it” and encourages us to let her know if we don’t. Chelsea is warm and approachable and never condescending. One could not ask for more in a mentor!
— Molly A., Hennapreneur Community Member
Awesome content and a wealth of information that can not be out done!
— Farasha R., Hennapreneur Community Member
Let me start by telling you Chelsea that you are an amazing artist, amazing teacher, and above all a very inspiring and a very humble human being. Don’t ever change.
— Prerna D., Member of The Design Lab
I learned so much with Chelsea’s support. I really recommend everything that has her signature. :)
— Ana N., Mixology & Basic Design Alumni
Within two days of your consultation I already am seeing results! I couldn’t believe it! Your expertise and ability to listen was so helpful! As soon as I applied some of the things we discussed, I immediately got two good sized jobs in the next week! Instant results!! I couldn’t believe it, but I asked my clients and it *was* a direct result! I just wanted to say thank you and I look forward to working with you more in the future.
— Christine C., Consulting client
 
 
 

want to give it a go, but feeling a bit unsure?

 
 

Get a taste of what we have in store for your life and business, you’re bound to find #allthereasons to join us inside of Hennapreneur PRO.