Ask Me Anything: Should I Price One-to-One and Festival Henna Services Differently?

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In today’s Ask Me Anything!, we’re tackling the following questions submitted from hennapreneurs like you:

  • [00:05] Should I charge different prices for henna services based on them being one-to-one or at a festival?


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+ Read the transcript here

Chelsea: How do you price one-to-one services? Is it different from festivals?

Um, yes! So when I price- any time I have a service that I'm offering someone- that I'm rendering someone individually, one to one, then the pricing structure is different. In that instance, instead of me pricing per piece, I choose to price per time. Um, because I don't- so, in an individual setting, right? In an individual setting I'm not rushed to create designs, but I do still want to have an expectation that when you come and see me you're done within a certain amount of time, right? And, um, it's different from festivals in that, at a festival I'm looking to maximize time. My festival designs are going to be, um, created in a way that allows me to create them very, very easi- they're designed in a way, right, that I can create them very easily. Um, so that I can maximize on time. Most festival designs, at tops, will take seven minutes to do. Most of them are closer to the four or five minute, um, range. And they're priced also, like, a little bit on the higher side because I have more overhead. So, my overhead for festivals, it could be, you know, $250 for that day or whatever. And so I know that I- because I have that overhead, I have to clear that overhead in order to make profit. And so I have to price my, uh, my designs more strategically in that situation.

So in a festival setting it's a little bit different. But in a private setting, one-to-one, um, I don't want to- I'm not worried about how much, you know, how much time it's taking me to work. I'm not worried about, um, overhead in the same way that I am in a festival setting. And so, in instances like those I price based on time, so instead of me charging, you know, for one hand, that at a festival, might be $25, $30, Instead I'm charging by the time that I actually have to spend with that person. So in my business, I have a 15 minute session that's a mini session, and those ones are for $35 or there's a half hour session that's $60. And most of my clients will opt for the half hour session because they can get two full hands from about two inches above the wrists, down to all of their fingertips within that time frame. And so a 30 minute session is definitely the bestseller. It's a good deal for them and it's a lot cheaper than if they were to come and see me in a festival setting.

So, um, I guess some explanation sort of behind that, is any time you're rendering a service individually one-to-one and then that's a specialized also, um, sort of scenario like you are, they get your, your prime attention. Like that's- and hopefully, you know, even in a festival setting, you're able to give that one-to-one experience. But, certainly at a private appointment the expectation is that it's a lot more chill. It's a lot more laid back. It's a lot more high touch. We're hands on. We're having conversation. We're like, vibing. Um, and so I don't want- I don't, um, choose to, to place like a dollar amount on the design itself, rather just the time. So it's easy. It's up to my client. They get to decide, um, if they want a bunch of henna or if they're okay with less henna, but they're more there for the experience of, um, of just the camaraderie of being there. So, um, that's something, that's something that- I guess that's how I do it. And I'd love to hear how you, how you price yours.